St. Louis native Sexyy Red has taken a stand against the unauthorized use of her voice in artificial intelligence (AI)-generated content for product promotion. The artist, known for her outspoken nature, made her concerns public through a post on her X account (formerly Twitter) on Thursday.
In the post, Sexyy Red pointed out a specific company that utilized AI to replicate her voice in a video promoting a free stimulus program with a "health spending card." The St. Louis artist was quick to clarify that she had not recorded any voiceover for the mentioned company and expressed her intent to pursue legal action.
"I have never recorded anything for this company. My lawyer is about to have a field day," declared Sexyy Red in her social media post, emphasizing her commitment to protecting her intellectual property and voice from unauthorized use.
This incident highlights the growing concern of artists and public figures facing potential misuse of their voices through AI technology. As advancements in AI continue, the replication of voices for various purposes, including advertising and promotions, has become more accessible, raising ethical and legal questions.
Sexyy Red's decision to address the issue publicly and involve legal action underscores the need for vigilance in safeguarding artists' rights in the digital age. It also brings attention to the potential consequences for companies that employ AI to replicate voices without proper authorization.
The outcome of Sexyy Red's legal pursuit could set a precedent for how artists approach and protect their voices in an era where technology enables increasingly sophisticated replication. As the case unfolds, it prompts a broader conversation about the ethical use of AI, intellectual property rights, and the responsibility companies bear when employing such technologies for commercial purposes.
